News & Events

Automation IRL: Where to Find Itential This Summer

Kristen H. Rachels

Chief Marketing Officer ‐ Itential

Automation IRL: Where to Find Itential This Summer
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Posted on May 6, 2025

We’re not just going to events this summer — we’re showing out. If you’re heading to AutoCon 3, Cisco Live, or the UTC Telecom & Technology Conference, come find the Itential crew. We’re bringing real tech, real talk, and unreal swag to every stop on our events tour — plus execs, engineers, and experts ready to help you level up your automation game.

🔧 AutoCon 3 | May 26–30 | Prague, Czech Republic

The Event For Engineers That Only Build Automations Worth Committing

This event is where automation gets real. Itential is bringing the 🔥 with a full automation workshop, interactive demos, and a sneak peek at how our AI-driven orchestration engine powers the future of networking.


What’s on tap:

🧑‍💻 Workshop: API-Enable Your Network with Itential Orchestration | May 26 @ 9 AM CST
Join Peter Sprygada, Mike Elrom, and our whole crew for a live lab session where you’ll:

  • Turn scripts and playbooks from Git into orchestrated services.
  • Build workflows that integrate with NetBox, ServiceNow, and more.
  • Enhance your workflows with JSON forms and JSTs, and publish to a self-service portal.
  • Connect your workflows into CI/CD pipelines.

This is hands-on, engineer-to-engineer learning. No fluff.

🎤 Main Stage Preview: We’re also cooking up some AI brilliance with Peter — check it out May 29 @ 9:40 AM.

🖥️ Live Demos: See our latest innovations (including AI-powered automation) in action.
torero, workflow orchestration, stateful lifecycle, self-service — all in one place.

🛍️ Swag @ 99.9% ABV (Always Be Validating): Our gear goes fast — come get yours.

🍻 Party with NetBox & Friends: Don’t miss our Wednesday night collab event featuring drinks, connections, and automation talk. RSVP here.

👥 Come Meet Us: Peter, William, myself, and the Itential crew will be there in full force. Come talk shop, get inspired, and walk away ready to automate smarter.


If you’re looking for a no-fluff, no-suits, get-your-hands-dirty kind of event — this is it. And Itential is right at the heart of it. Get your tickets, reserve your workshop seats, and meet us under the neon lights for some next level automation discussions!

💬 Curious what’s going down? Get the full details here.

🌊 Cisco Live US | June 8-12 | San Diego, California

From Tickets to Triggers: See What Real Orchestration Looks Like

We’re going big at Cisco Live with nonstop demos, big announcements, neon lights, and some of the best minds in automation ready to chat. If you’re struggling with fragmentation, ticket sprawl, or scaling scripts — this is where you see what better looks like.


What’s on tap:

Close the Loop Scavenger Hunt (with Selector AI): Track it, solve it, win it. Yes, there are prizes.

🧠 Live Demos That Hit Different: AI-driven workflows. Full-stack orchestration. Change management automation. If you’ve got a problem, we’re likely already solving it.

📦 Automation That Ships: We’re helping teams move from idea to impact — and proving that orchestration is the missing layer in every network stack.

🛍️ Swag: Yes, It’s That Good. Come for the tech, stay for the t-shirt.


This isn’t your typical booth drop-by. Come see how we’re helping teams move from tickets to triggers, from patchwork scripts to full-stack orchestration.

💬 Want to chat at the event? Schedule a meeting here.

⚡ UTC Telecom & Technology | June 17–21 | Long Beach, CA

Next Gen Grid Operations for the AI-Driven Future

If you’re in the utility space and not talking to Itential, you’re missing the orchestration engine behind some of the biggest moves in the industry. From AI integration to NERC-CIP compliance to full lifecycle change automation — we’re already helping utilities like Southern California Edison transform their networks.


What’s on tap:

🚨 Can’t-Miss Session: June 19 @ 2:15 PM PT
Modernizing the Grid for an AI-Driven Future: How SCE is Implementing Network & Infrastructure Automation & Orchestration with Itential & WWT


Itential has been instrumental in our journey to modernize and automate SCE’s network infrastructure. By providing a centralized orchestration platform, we’ve been able to create a vendor-agnostic automation framework that scales across our entire network — from Zero Touch Provisioning for Cisco refreshes to MPLS transport, firewalls, and beyond. With automation at the core of our strategy, we’re not just improving efficiency — we’re redefining how utilities manage network operations in the age of AI and digital transformation.


Matt Deibel Manager – Grid Automation Services at Southern California Edison


🎯 Learn why next gen utilities standardize operations with Itential:

  • Orchestrate across every domain — physical, virtual, cloud.
  • Meet NERC-CIP compliance with built-in controls.
  • Accelerate change from weeks to minutes.
  • Future-proof your ops with a vendor-agnostic platform.

🛍️ SWAG: And yes, we’ve got the swag. Come by Booth 1238 — and leave with your next big idea.

💬 Want to chat at the event? Schedule a meeting here.

👀 So… Will We See You There?

You’ll know where to find us — just follow the buzz, the neon lights, or the people walking away with the best swag at the show. Shoot me a LinkedIn message if you wanna connect at any of these events or book some time with our talented team. See you soon.

Kristen H. Rachels

Chief Marketing Officer ‐ Itential

Kristen serves as Chief Marketing Officer for Itential, leading their go-to-market strategy and execution to accelerate the adoption and expansion of the company’s products and services.

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