Last modified: May 14, 2020
Section 2: What is a Cookie?
A cookie is a small file placed onto your device from our servers. They are widely used in order to make websites and cloud-based services work in a better, more efficient way. For example, they can recognize you and remember important information that will make your use of a website or cloud-based service more convenient (e.g., by allowing you to enter a password less frequently or remembering your user preferences).
Taken alone, cookies do not personally identify you – rather, they merely recognize your Web browser. Unless you choose to identify yourself to Itential, such as filling out a web form or you have previously identified yourself to us, you remain anonymous.
Section Three: What Cookies do we Use?
We use different types of cookies on our Sites to make your interaction with our Sites easy and meaningful – strictly necessary cookies, functionality cookies, analytics cookies, and advertising cookies. The Sites may include first-party cookies (i.e., cookies that send data directly to Itential and agents and contractors acting on our behalf, including cookies used to monitor, analyze, and administer the Sites) and third-party cookies (i.e., cookies that send data to our contractors for their commercial use).
Below we describe the different types of cookies we may use on the Sites and our purpose for using them. You have the ability to opt out and limit which cookies apply to your use of our Sites – more information on how to change your browser’s cookie settings are provided in Section 5 below.
Strictly Necessary Cookies
Some cookies are essential to the operation of our services on the Sites. They are used to facilitate our log-in process, authenticate users, and enable you to navigate the Sites and to use their features. They are also used by our customer service team for in product messaging and analytics. Without these cookies, we may not be able to provide certain services or features, and the Sites may not perform as smoothly for you as we would like.
Because strictly necessary cookies are essential to operate our services on the Sites, if you choose to use a product on our Sites, there is no option to opt out of these cookies.
In some circumstances, we may use functionality cookies. Functionality cookies allow us to remember the choices you make while browsing on the Sites, and to provide enhanced and more personalized content and features, such as customizing a certain webpage or application page, remembering if we have asked you to participate in a promotion and for other services you request, like watching a video or commenting on a blog. In order to permit your connection to the Sites, our servers receive and record information about your computer and browser, potentially including your IP address, browser type, and other software or hardware information. All of these features help us to improve your visit and assist in navigation of the Sites’ features.
We and our service providers may use analytics cookies, which are sometimes called performance cookies, to collect information about your use of the Sites and enable us to improve the way they work. Analytics cookies collect information about how you use the Sites, for instance, which pages you go to most. The information allows us to see the overall patterns of usage, help us record any difficulties users may have while using the Sites and show us whether or not our advertising is effective.
We also use third party advertising cookies. We and our service providers may use advertising cookies to deliver ads that we believe are more relevant to you and your interests.
Third Party Cookies on the Sites
In some circumstances, we may work with third parties to provide services on our Sites. For example, we use analytics services supported by third party companies who generate analytics cookies on our behalf. We may not have access to these cookies, although we may use statistical information arising from the cookies provided by these third parties to customize content and for the other purposes described above. These companies may also transfer this information to other parties where required to do so by law, or where such other parties process the information on their behalf.
Pardot provides email marketing, lead capture and web analytics to Itential. The cookies placed on our Sites by the Pardot server are readable only by Pardot. These cookies cannot access, read or modify any other data on your computer.
All web-browsers offer the option to refuse any cookie. If you refuse the Pardot cookies or delete them from your device, Pardot will not gather any personal information about you, you will need to re-enter certain information whenever you visit our Sites, and you’ll be prevented from customizing certain features on our Sites according to your preferences.
Pardot may link the information they store in cookies to any personally identifiable information you choose to submit to Itential while on our Sites.
Pardot manages your marketing email preferences with Itential. To update your Itential marketing email preferences visit: Itential.com/email-preference-center.
Google Analytics is an ad management and ad serving technology. Google Analytics places cookies on the Itential Sites so that Itential can record how many signups and leads originated from its marketing activity.
For information on how to reject or delete this cookie, please visit: tools.google.com/dlpage/gaoptout
DoubleClick is used by Itential for advertising, display ads and retargeting.
For more information on DoubleClick’s cookie practices, please visit support.google.com/dfp_premium/answer/2839090?hl=en
Facebook is used by Itential for advertising, display ads and retargeting.
For more information on Facebook’s cookie practices, please visit www.facebook.com/policies/cookies/
LinkedIn is used by Itential for advertising, display ads and retargeting.
For more information on LinkedIn’s cookie practices, please visit https://www.linkedin.com/legal/cookie-policy
AdRoll is used by Itential for advertising, display ads and retargeting.
For more information on AdRoll’s cookie practices, please visit https://www.adroll.com/about/privacy
Wistia provides video hosting, lead capture and video analytics to Itential.
For more information on Wistia’s cookie practices, please visit https://wistia.com/privacy
ZoomInfo provides provides website analytics and visitor traffic analysis to Itential.
For more information on ZoomInfo’s cookie practices, please visit https://www.zoominfo.com/business/about-zoominfo/privacy-policy
LeadLander provides website analytics and visitor traffic analysis to Itential.
For more information on LeadLander’s cookie practices, please visit https://uplandsoftware.com/privacy/
You can also learn more about controlling cookies in Section 5 below.
Section 5: How you can Control Cookies on our Sites
If you want to control the cookies that are placed on your computer or other device, you could view cookies stored on your hard drive, choose whether or not to permit cookies to be set by default by changing browser settings as provided in this Section, or delete the cookies stored on your hard drive.
Please be aware, however, that your decision to control cookies may affect your experience of our Sites – you may not be able to access all or parts of those Sites. Turning cookies off, for instance, will prevent you from registering for, signing in to, and using many of the services on our Sites.
The main Web browsers allow you to change your cookie settings directly through their sites. These settings will typically be found in the ‘options’ or ‘preferences’ menu of your browser. In order to understand these settings, the following links may be helpful; otherwise you should use the ‘Help’ option in your browser for more details.
|Browser||Link to Change Cookie Settings|
For information on how to use the browser of your mobile device to amend cookie settings, you will need to refer to your mobile device manual.
The following third-party links contain additional information about cookies and other helpful information on your ability to control what cookies apply to you. Please note, however, that these links will take you to third party sites over which Itential has no control:
|Link to Site||Description|
|www.allaboutcookies.org/manage-cookies/index.html||offers comprehensive information on how to amend the settings of a wide variety of browsers, details on how to delete cookies from your computer, and more general information about cookies|
|www.aboutcookies.org||offers comprehensive information on how to amend the settings of a wide variety of browsers, details on how to delete cookies from your computer, and more general information about cookies|
|www.youronlinechoices.com/uk||offers information about third-party cookies generated by advertisers and how you can turn these off by going to the Internet Advertising Bureau’s (IAB) consumer site|
|www.networkadvertising.org||offers a comprehensive listing of opt-outs for advertising platforms, however, note that there are many more networks listed on this site than those used by us at Itential|
Section Six: “Do not Track” Signals
“Do Not Track” is a concept that has been promoted by regulatory agencies such as the U.S. Federal Trade Commission (FTC), for the Internet industry to develop and implement a mechanism for allowing Internet users to control the tracking of their online activities across websites by using browser settings. Some Web browsers may be configured to send Do Not Track signals to websites, or users may use similar mechanisms, to indicate a user’s preference that certain web technologies not be used to track the user’s online activity.
Section Eight: Contact Us