Itential Cookie Policy

Last modified: December 16, 2020

Itential, LLC

COOKIE NOTICE

The policy of Itential, LLC (“Itential”) is to be transparent and open to its users about its privacy-related practices.

This Cookie Notice provides detailed information about how and when we use cookies. This Cookie Notice explains these technologies and, where applicable, how you can choose to control them. This Cookie Notice is part of our more comprehensive Privacy Policy and is a legally binding agreement between Itential and you as a user of our Site.

We may change this Cookie Notice at any time and will post a notice of such changes on our Site. Please check back to review any updates to this Cookie Notice. The last modified date at the top of this page indicates when this Cookie Notice was last revised. Any changes in this Cookie Notice will become effective when we make the revised Cookie Notice available on or through the Site.

1. DOES ITENTIAL USE COOKIES?

Yes. As described in our Privacy Policy, we use cookies and other technologies to ensure everyone who uses our Site has the best possible experience. By checking the “Accept” button on our cookie pop-up notice on our Sites, or clicking to close the cookie pop-up notice on our Site, you agree that you have affirmatively consented to and opted-in to our use of cookies as described in this Cookie Notice. Further, by using the Sites, you agree that we can use these technologies as described in this Cookie Notice. We hope that this Cookie Notice helps you understand our use of cookies and other tracking technologies. If you have any further questions regarding this Cookie Notice or requests, please contact us at our contact information provided below in Section 7.

2. WHAT IS A COOKIE?

A cookie is a small file placed onto your device from our servers. They are widely used in order to make websites and cloud-based services work in a better, more efficient way. For example, they can recognize you and remember important information that will make your use of a website or cloud-based service more convenient (e.g., by allowing you to enter a password less frequently or remembering your user preferences).

Taken alone, cookies do not personally identify you – rather, they merely recognize your Web browser. Unless you choose to identify yourself to Itential, such as filling out a web form or you have previously identified yourself to us, you remain anonymous.

3. WHAT COOKIES DO WE USE?

We use different types of cookies on our Site to make your interaction with our Site easy and meaningful – strictly necessary cookies, functionality cookies, analytics cookies, and advertising cookies. The Site may include first-party cookies (i.e., cookies that send data directly to Itential and agents and contractors acting on our behalf , including cookies used to monitor, analyze, and administer the Sites) and third-party cookies (i.e., cookies that send data to our contractors for their commercial use).

We use cookies that are session-based and persistent-based. Session cookies exist only during one session. They disappear from your computer or device when you close your browser software or turn off your computer. Persistent cookies remain on your computer or device after you close your browser or turn off your computer. You can control the use of cookies at the individual browser level (see Section 4 below for instructions on how to do so), but note that if you choose to disable cookies, it may limit your use of certain features or functions on our services and websites.

We use cookies across our websites to improve their performance and enhance your user experience. Cookies are used to provide the following functions:

  • Personalization – For example, your language preference is remembered.
  • Session Management – To ensure that your session is routed to the correct system for the duration of your visit.
  • Usage Tracking – We use cookies to provide analysis of our users’ on-going usage of the Site. This allows us to adapt our website’s offerings according to our users’ interests and facilitates on-going improvements to the website.
  • AB Testing / Multivariate Testing – We can display multiple versions of a page to a user to assess which generates the best user experience.
  • Advertising – We can display advertising content depending on location, language, and your past browsing history.

Below we describe the different types of cookies we may use on the Site and our purpose for using them. You have the ability to opt out and limit which cookies apply to your use of our Site – more information on how to change your browser’s cookie settings are provided in Section 4 below.

A. Necessary Cookies.

Some cookies are essential to the operation of our services on the Site. They are used to facilitate our log-in process, authenticate users, and enable you to navigate the Site and to use their features. They are also used by our customer service team for in product messaging and analytics. The types of data collected are:

  • session identifier
  • IP address, and information generated from anonymized IP address that includes
  • a computer host name
  • geographic location
  • time of visit
  • webpage URL
  • referring website
  • security tokens (for authentication and information submission, like RFP forms)

Without these cookies, we may not be able to provide certain services or features, and the Sites may not perform as smoothly for you as we would like.

Because strictly necessary cookies are essential to operate our services on the Site, if you choose to use a product on our Site, there is no option to opt out of these cookies.

The following are the strictly necessary cookies which we use:

Third PartyDescriptionExpiryCookie Type
__cfduidThis cookie is used by the content network, Cloudflare, to identify trusted web traffic.29 daysHTTP
cookieconsent_statusThis cookie is used by Itential to stores the user’s cookie consent state for the current domain1 YearHTTP
SEARCH_SAMESITEThis cookie is set by Google, preventing the browser from sending this cookie along with cross-site requests to mitigate the risk of cross-origin information leakage and CSRF attacks7 MonthsHTTP
CONSENTThis cookie is set by Google to track consent of cookie use in compliance with “Do Not Track” Initiative.18 YearsHTTP
pdTypeThis cookie is used by Pardot to track consent of cookie use in compliance with “Do Not Track” Initiative.1 YearHTTP
pi_opt_in<accountid>If Tracking Opt-in preferences is enabled, the pi_opt_in cookie is set with a true or false value when the visitor opts in or out of tracking. If the value is set to true, and the visitor is cookied and tracked. If the opt-in cookie value is set to false. The visitor cookie is disabled, and the visitor is not tracked.10 YearsHTTP

B. Preference Cookies.

In some circumstances, we may use preference cookies. Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in. Preference cookies allow us to remember the choices you make while browsing on the Site, and to provide enhanced and more personalized content and features, such as customizing a certain webpage or application page, remembering if we have asked you to participate in a promotion and for other services you request, like watching a video or commenting on a blog. In order to permit your connection to the Site, our servers receive and record information about your computer and browser, potentially including your IP address, browser type, and other software or hardware information. All of these features help us to improve your visit and assist in navigation of the Site’s features.

The following are the functionality cookies which we use:

Third PartyDescriptionExpiryCookie Type
wistia-viewer-preferencesThis data is used by Wistia – a video player we use on the site. The data are used to help determine the best format of video to send you and to record usage data.PersistentHTML
global_promo_lwThis cookie is set by Itential to manage the user’s preference in displaying of the global promotional banner.1 DayHTTP

To manage the use of functionality cookies on our Site, or to opt out of their use, follow the instructions in Section 4 of this Cookie Notice. Note that opting out may impact the functionality you receive when using our Site.

C. Statistics Cookies.

We and our service providers may use statistics cookies to collect information about your use of the Site and enable us to improve the way they work. Statistics cookies collect information about how you use the Site, for instance, which pages you go to most. The information allows us to see the overall patterns of usage, help us record any difficulties users may have while using the Site and show us whether or not our advertising is effective. This information is collected anonymously

The following are the analytics cookies which we use:

Third PartyDescriptionExpiryCookie Type
_gaThis cookie is associated with the Google Universal Analytics. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports.2 YearsHTTP
_gidThis cookie is associated with the Google Universal Analytics. This cookie is used to distinguish unique users and how users interact with our website.24 HoursHTTP
trackalyzerThis cookie used by LeadLander, a third-party provider that helps Itential monitor site traffic and use. This process includes the collection of IP addresses and search-related data in order to evaluate visits to, and monitor use of, the site.1 YearHTTP
OTZUsed by Google Analytics to provides an aggregate analysis of website visitors.1 MonthHTTP
visitor_*This cookie is used by Pardot to distinguish unique users and how users interact with our website.10 YearsHTTP
visitor_*-hashThis cookie is used by Pardot to distinguish unique users and how users interact with our website and to prevent ‘fake/spam’ visitors.10 YearsHTTP
Lpv*This cookie is used by Pardot to track multiple page views on a single asset over a 30-minute session.30 minutesHTTP
__utmzzThis cookie is set by WP Engine – our website hosting provider. This cookie captures traffic source and campaign parameters, it is used to prevent source duplication and website traffic analysis.6 MonthsHTTP
_hjidThis cookie is used by Hotjar – our website heatmapping and analytics tool. This cookie is used to distinguish unique users and generate statistical website data.1 YearHTTP
_hjidThis data is used is used by Hotjar to distinguish unique users and generate statistical website data.PersistentHTML
_hjTLDTestThis cookie is used by Hotjar to determine generic cookie path in setting the remaining Hotjar Cookies.SessionHTTP
_hjAbsoluteSessionInProgressThis cookie is used by Hotjar to detect the first pageview session of a user.30 MinutesHTTP
_hjFirstSeenThis cookie is used by Hotjar that is set when the customer first lands on a page with the Hotjar script.30 MinutesHTTP
_hjIncludedInPageviewSampleThis cookie is used by Hotjar to generate statistical website data.30 MinutesHTTP
_hjIncludedInPageviewSampleThis data is used by Hotjar to generate statistical website data.PersistentHTML
wistiaThis data is used by Wistia for embedded video analytics.PersistentHTML
wistia-video-progress-*This data is used by Wistia. It is included for each played embedded video in a site and used to calculate play duration and session data.PersistentHTML

To manage the use of analytics cookies on our Site, or to opt out of their use, follow the instructions in Section 4 of this Cookie Notice. Note that opting out may impact the functionality you receive when using our Site.

D. Marketing Cookies.

We may also use cookies and similar tools to correlate your use of the Site to personal information obtained about you. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers. For example, if you have asked us to provide you information about our upcoming campaigns, our services or any promotions, we may utilize our cookie and/or clickstream data about your activities when you engage with us on the Site. By evaluating this information, we may more clearly target the information we provide you to the specific items we think you will find interesting, based on your prior online activities and preferences.

We also use third party advertising cookies. We and our service providers may use advertising cookies to deliver ads that we believe are more relevant to you and your interests.

The following are the Marketing cookies which we use:

Third PartyDescriptionExpiryCookie Type
IDEThis cookie is used by Doubleclick (Google) – Google’s real time bidding advertising exchange. This cookie is used with one or more cookies to serve personalized advertisements across the web.2 YearsHTTP
DSIDThis cookie is used by Doubleclick (Google) This cookie is used for serving personalized advertising across the web.24 HoursHTTP
langThis cookie is used by LinkedIn, the business networking platform. The cookie is used with LinkedIn’s marketing services that enable website owners to gain insight into types of users on their site based on LinkedIn profile data (specifically locale/language), to improve targeting.SessionHTTP
lidcThis cookie is used by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active LinkedIn profile, or agreed to their terms and conditions. For this reason it is classified as a primarily tracking/targeting domain.24 HoursHTTP
bscookieThis domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active LinkedIn profile, or agreed to their terms and conditions. For this reason it is classified as a primarily tracking/targeting domain.1 YearHTTP
_adrollAdRoll is used by Itential for advertising, display ads and retargeting.
_fbpUsed by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.3 MonthsHTTP
pardotThis cookie is used by Pardot – the marketing automation platform. This cookie is for denoting an active session and isn’t used for tracking.SessionHTTP
_gcl_auThis cookie is used by AdSense (Google) for experimenting with advertisement efficiency across websites using Google’s AdSense services.3 MonthsHTTP
1P_JARThis cookie is used by Google to display personalized advertisements on Google sites, based on recent searches and previous interactions.7 DaysHTTP
ANIDThis cookie is used by Google, with one or more cookies to personalize advertising served across the web via Google services.2 YearsHTTP
NIDThis cookie is used by Google to help customize ads on Google properties, like Google Search, to remember your most recent searches, your previous interactions with an advertiser’s ads or search results, and your visits to an advertiser’s website.6 MonthsHTTP
guest_idThis cookie is used by Twitter for integration and sharing capabilities for the social media.2 YearsHTTP
personalization_idThis cookie is used by Twitter for integration and sharing capabilities for the social media.2 YearsHTTP
local_storage_support_testThis data is used by Twitter to allows the website to load faster by pre-loading certain procedures.PersistentHTML
*JSON metrics token*This data is used by Twitter to store metrics data pertaining to if the user has seen embedded twitter content.PersistentHTML

To manage the use of advertising cookies on our Site, or to opt out of their use, follow the instructions in Section 4 of this Cookie Notice. Note that opting out may impact the functionality you receive when using our Site.

4. HOW TO LEARN ABOUT COOKIES.

If you want to control the cookies that are placed on your computer or other device, you could view cookies stored on your hard drive, choose whether or not to permit cookies to be set by default by changing browser settings as provided in this Section, or delete the cookies stored on your hard drive.

Please be aware, however, that your decision to control cookies may affect your experience of our Site – you may not be able to access all or parts of those Site. Turning cookies off, for instance, will prevent you from registering for, signing in to, and using many of the services on our Site.

The main Web browsers allow you to change your cookie settings directly through their sites. These settings will typically be found in the ‘options’ or ‘preferences’ menu of your browser. In order to understand these settings, the following links may be helpful; otherwise you should use the ‘Help’ option in your browser for more details.

BrowserLink to Change Cookie Settings
Chromesupport.google.com/chrome/bin/answer.py
Internet Explorersupport.microsoft.com/kb/196955
Safaridocs.info.apple.com/article.html
Firefoxsupport.mozilla.org/en-US/kb/Cookies
Flashwww.macromedia.com/support/documentation/en/flashplayer/help/settings_manager.html#117118

For information on how to use the browser of your mobile device to amend cookie settings, you will need to refer to your mobile device manual.

The following third party links contain additional information about cookies and other helpful information on your ability to control what cookies apply to you. Please note, however, that these links will take you to third party sites over which Itential has no control:

Link to SiteDescription
www.allaboutcookies.org/manage-cookies/index.htmloffers comprehensive information on how to amend the settings of a wide variety of browsers, details on how to delete cookies from your computer, and more general information about cookies
www.aboutcookies.orgoffers comprehensive information on how to amend the settings of a wide variety of browsers, details on how to delete cookies from your computer, and more general information about cookies
www.youronlinechoices.com/ukoffers information about third party cookies generated by advertisers and how you can turn these off by going to the Internet Advertising Bureau’s (“IAB”) consumer site
www.networkadvertising.orgoffers a comprehensive listing of opt-outs for advertising platforms, however, note that there are many more networks listed on this site than those used by us at Itential

5. “DO NOT TRACK” SIGNALS.

“Do Not Track” is a concept that has been promoted by regulatory agencies such as the U.S. Federal Trade Commission (“FTC”), for the Internet industry to develop and implement a mechanism for allowing Internet users to control the tracking of their online activities across websites by using browser settings. Some Web browsers may be configured to send Do Not Track signals to websites, or users may use similar mechanisms, to indicate a user’s preference that certain web technologies not be used to track the user’s online activity. The Site does not accept or process such Do Not Track signals or similar mechanisms.

6. OUR PRIVACY POLICY.

This Cookie Notice only contains information about Itential’s use of cookies. Please see our Privacy Policy for a detailed description of how we collect, use, and disclose information about our users.

7. CONTACT US.

If you have any comments or questions about our Site, including our use of cookies, please contact us at privacy@itential.com or write to us at:

Itential, LLC
Attn: Privacy Inquiry
1350 Spring Street NW
Suite 200
Atlanta, Georgia 30309
U.S.A.