The Itential brand standards are the core of our identity. Through consistency, we build relationships and credibility with our customers, partners, and contributors.
About Itential
Itential Logos
The Itential logo is made up of two parts: the icon and the wordmark. It is available in horizontal (primary) and stacked (secondary) versions, both with and without the company tagline.
All versions should appear with the ® after the Itential name as we are a registered trademarked company. Logos should always be used in their provided full version with both the icon and wordmark and should not be edited, tilted, or distorted in any way.
Color Variations
All logo sets come with both a light background variation and a dark background variation. Please ensure that you are using the correct color variation to ensure legibility.
Logo Spacing
Please be sure to follow all guidelines for proper logo usage, including proper logo spacing. For further instructions on usage, please see the full brand guidelines.
Itential Color Palette
Primary Color Palette
Itential’s primary color palette consists of one color (navy). For more information on the brand colors, please see the full brand guidelines.
Navy
CMYK: 86/77/54/71
RGB: 16/22/37
Hex: #101625
Secondary Color Palette
Itential’s secondary color palette consists of five colors (bright blue, pink, green, orange, and light blue). For more information on the brand colors, please see the full brand guidelines.
Bright Blue
CMYK: 77/29/0/0
RGB: 27/147/210
Hex: #1B93D2
Pink
CMYK: 20/97/0/0
RGB: 197/37/143
Hex: #C5258F
Green
CMYK: 45/0/100/0
RGB: 153/202/60
Hex: #99CA3C
Orange
CMYK: 0/75/85/0
RGB: 255/102/51
Hex: #FF6633
Light Blue
CMYK: 9/0/0/0
RGB: 228/245/253
Hex: #E5F2FE
Typography
Itential has two different brand fonts. Montserrat (used primarily for headlines) and Open Sans (used for body copy). For specifics on font weights and usage, please see the full brand guidelines.
Leadership Team
Ian Bresnahan
Co-Founder & Chief Executive Officer
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Chris Wade
Co-Founder & Chief Technology Officer
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Kristen H. Rachels
Chief Marketing Officer
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JP Perrone
Vice President, Professional Services
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Peter Sprygada
Vice President, Product Management
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Ben Butera
Vice President, RevOps
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