Itential Brand Kit

The Itential brand standards are the core of our identity. Through consistency, we build relationships and credibility with our customers, partners, and contributors.

About Itential

Itential Logos

The Itential logo is made up of two parts: the icon and the wordmark. It is available in horizontal (primary) and stacked (secondary) versions, both with and without the company tagline.

All versions should appear with the ® after the Itential name as we are a registered trademarked company. Logos should always be used in their provided full version with both the icon and wordmark and should not be edited, tilted, or distorted in any way.

Color Variations

All logo sets come with both a light background variation and a dark background variation. Please ensure that you are using the correct color variation to ensure legibility.

horizontal itential network automation platform logo on a white rectangle background
white horizontal itential network automation platform logo on a navy rectangle background

Logo Spacing

Please be sure to follow all guidelines for proper logo usage, including proper logo spacing. For further instructions on usage, please see the full brand guidelines.

spacing guidelines for the horizontal logo of the itential network automation platform
spacing guidelines for the stacked logo of the itential network automation platform

Itential Color Palette

Primary Color Palette

Itential’s primary color palette consists of one color (navy). For more information on the brand colors, please see the full brand guidelines.


Navy

CMYK: 86/77/54/71
RGB: 16/22/37
Hex: #101625

Secondary Color Palette

Itential’s secondary color palette consists of five colors (bright blue, pink, green, orange, and light blue). For more information on the brand colors, please see the full brand guidelines.


Bright Blue

CMYK: 77/29/0/0
RGB: 27/147/210
Hex: #1B93D2


Pink

CMYK: 20/97/0/0
RGB: 197/37/143
Hex: #C5258F


Green

CMYK: 45/0/100/0
RGB: 153/202/60
Hex: #99CA3C


Orange

CMYK: 0/75/85/0
RGB: 255/102/51
Hex: #FF6633


Light Blue

CMYK: 9/0/0/0
RGB: 228/245/253
Hex: #E5F2FE

Typography

Itential has two different brand fonts. Montserrat (used primarily for headlines) and Open Sans (used for body copy). For specifics on font weights and usage, please see the full brand guidelines.

Roboto

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*(“

Download Font

Open Sans

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*(”

Download Font

Leadership Team


Ian Bresnahan
Co-Founder & Chief Executive Officer
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Chris Wade
Co-Founder & Chief Technology Officer
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Kristen H. Rachels
Chief Marketing Officer
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JP Perrone
Vice President, Professional Services
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Peter Sprygada
Vice President, Product Management
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Ben Butera
Vice President, RevOps
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