Itential Brand Kit

The Itential brand standards are the core of our identity. Through consistency, we build relationships and credibility with our customers, partners, and contributors.

About Itential

Itential is the agentic operations platform for enterprises deploying and managing infrastructure in the AI era. The platform connects AI reasoning to deterministic, governed execution – so teams can build and orchestrate role-based agents and workflows, execute with full audit and control, integrate any system or tool in their stack, and operate with real-time visibility across every action.From first agent to full production operations, Itential is the platform defining the agentic era of infrastructure. Trusted by global carriers, financial services leaders, the US Federal agencies, and enterprises worldwide.

Itential Logos

The Itential logo is made up of two parts: the icon and the wordmark. It is available in horizontal (primary) and stacked (secondary) versions, both with and without the company tagline.

All versions should appear with the after the Itential name as we are a registered trademarked company. Logos should always be used in their provided full version with both the icon and wordmark and should not be edited, tilted, or distorted in any way.

Download All Logos

Download Primary Logos

Download Secondary Logos

Download Itential Icon

Color Variations

All logo sets come with both a light background variation and a dark background variation. Please ensure that you are using the correct color variation to ensure legibility.

Logo Spacing

Please be sure to follow all guidelines for proper logo usage, including proper logo spacing.

Primary Color Palette

Itential’s primary color palette consists of one color (navy).

Navy

CMYK: 84/78/58/77

RGB: 0/0/30

Hex: #00001E

Secondary Color Palette

Itential’s secondary color palette consists of five colors (bright blue, pink, green, purple, and orange).

Blue

CMYK: 70/34/0/0

RGB: 0/153/255

Hex: #0099FF

Pink

CMYK: 0/96/0/0

RGB: 255/0/149

Hex: #FF0095

Teal

CMYK: 56/0/28/0

RGB: 0/243/219

Hex: #00F3DB

Purple

CMYK: 56/80/0/0

RGB: 173/10/253

Hex: #AD0AFD

Citrine

CMYK: 25/0/100/0

RGB: 204/255/0

Hex: #CCFF00

Typography

Itential has three different brand fonts. DM-Sans (used primarily for headlines) and Open Sans (used for body copy). Additionally, Bebas Neue is used sparingly for instances where a bolder, louder headline is needed.

DM Sans

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()”

Download Font

AaLight

AaRegular

AaMedium

AaSemibold

AaBold

Open Sans

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()”

Download Font

AaLight