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Headshot of Kristen Rachels, Chief Marketing Officer at Itential, leading marketing strategy with two decades of B2B enterprise technology experience and a passion for demand generation and team building.

Kristen H. Rachels

Chief Marketing Officer
Kristen H. Rachels is Chief Marketing Officer at Itential, where she shapes how the company tells its story to a market undergoing a fundamental shift, from manual network operations to autonomous, AI-driven infrastructure. She’s focused on helping customers understand not just what Itential builds, but why agentic AI changes what’s possible for their teams. As an AI-forward marketing leader, Kristen is passionate about building and scaling agents within her own craft, redefining modern go-to-market. She serves on the advisory board for the US Networking User Association (USNUA) and as an Operating CMO Advisor for Elsewhere Partners.
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