Kristen H. Rachels is Chief Marketing Officer at Itential, where she shapes how the company tells its story to a market undergoing a fundamental shift, from manual network operations to autonomous, AI-driven infrastructure. She’s focused on helping customers understand not just what Itential builds, but why agentic AI changes what’s possible for their teams. As an AI-forward marketing leader, Kristen is passionate about building and scaling agents within her own craft, redefining modern go-to-market. She serves on the advisory board for the US Networking User Association (USNUA) and as an Operating CMO Advisor for Elsewhere Partners.