Itential Fuels Growth in the Network Automation Market with New Go-To-Market Leader and EMEA Expansion

Building upon a record year, company appoints Kristen Rachels as Vice President of Marketing to drive continued demand and expand global footprint

ATLANTA, JULY 25, 2018  — Itential, the leader in intelligent network automation, today announced that it has appointed Kristen Rachels as Vice President of Marketing. The appointment comes at a time of rapid growth as the company expands its roster of partners and customers across the globe, as well as extending its footprint in EMEA.

Rachels joins Itential from PowWow Mobile, a San Francisco-based enterprise mobility software company, where she was previously Vice President of Marketing, overseeing all marketing and communications endeavors. With a proven track record of leading go-to-market initiatives for fast-growing emerging and enterprise companies, Rachels will play a critical role in the future growth of Itential’s global success. Based in Itential’s Atlanta office, she will oversee all global marketing operations, demand generation and partner marketing as well as guide the company’s brand and communications strategy.

“As demand for network automation solutions continues to skyrocket, Itential is on an exciting growth trajectory,” said Ian Bresnahan, CEO of Itential. “Kristen’s experience and track record of helping scale revenue will help us not only better serve our customers but also capitalize on the continued market momentum for intelligent network automation.”

From Fortune 500 telecommunications and financial service companies to enterprises of all sizes, Itential’s network automation products are powering the world’s largest networks. Building on the continued market momentum, Itential has seen unprecedented growth around the world for its intelligent network automation products, adding some of the most recognized brands in Europe as customers, expanding its partner footprint, all fueling its EMEA expansion.

“We are also pleased to announce that Itential has recently added a number of major customers in EMEA,” Bresnahan added. “Serving customers in EMEA, and elsewhere around the world, is an important part of our global growth strategy as the need for our network automation solutions transcend borders. Look for Itential to continue to build upon this momentum as we expand our operations in other major markets around the globe.”

“Itential’s market opportunity continues to expand as software becomes a key driver of innovation across every industry. Itential’s software solutions are positioned to be the foundation of network automation strategies for enterprise and service provider customers,” said Kristen Rachels, Vice President of Marketing, Itential. “I’m extremely excited to join this fast-growing company and I look forward to working with my new colleagues around the world as well as Itential’s loyal customers as we continue to fuel explosive growth.”

About Itential

Itential provides powerful network automation software to companies worldwide, from Fortune 500 telecommunications and financial service companies to enterprises of all sizes. We are committed to building world-class products that accelerate the move toward software-driven networks and next generation, agile network operations. We are exclusively focused on delivering network automation solutions that help our customers realize their vision of digital transformation. Our solutions leverage the latest thinking, open standards, open architectures, partners and best practices to drive network operations and maximize the impact of automation. Learn more at

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