Press Release

Itential Unveils AUTOMATEx Partner Program to Empower Partners to Capitalize on the Growing Network Automation & Orchestration Market

New global channel program enables partners to tap into the $30B+ network automation market, accelerate revenue growth, and deliver cutting-edge automation solutions at scale.

ATLANTA, MARCH 11, 2025 — Itential, the leader in network automation and orchestration software, today announced the launch of the AUTOMATEx Partner Program, a new channel initiative designed to empower Value-Added Resellers (VARs), Global Systems Integrators (GSIs), Federal Systems Integrators (FSIs) and Managed Service Providers (MSPs) to accelerate revenue growth, expand their automation and orchestration solution expertise, and deliver cutting-edge network automation solutions at scale.

With the network automation market projected to exceed $30B globally, enterprises are under increasing pressure to simplify operations, scale efficiently, and keep pace with evolving infrastructure demands. Yet, many organizations struggle with the complexity of automation adoption, lacking the expertise, tools, and strategic guidance to drive success. The AUTOMATEx Partner Program addresses this challenge by providing a structured, tiered approach tailored to each partner’s profile and go-to-market strategy. Through Itential’s market-leading platform, along with technical training, sales enablement, and go-to-market support, partners can develop deep expertise in network automation while unlocking new revenue opportunities. With AUTOMATEx, partners gain the resources and technology needed to expand their market presence and deliver automation solutions that drive real business impact.

As enterprises navigate growing network complexity, automation is no longer optional — it’s essential for agility and efficiency. With AUTOMATEx, we are investing in a sales strategy that embraces partners to extend our reach to more enterprise customers in the market. This innovative channel program delivers the technology, training, and go-to-market support that partners need to scale their automation practices and drive measurable success.

Rodney Foreman, Chief Revenue Officer, Itential

AUTOMATEx: A Tiered Approach to Partner Growth

The AUTOMATEx Partner Program introduces a three-tiered structure that rewards partners based on their expertise, engagement, and sales performance:

Xplorer: Ideal for partners beginning their journey with Itential, focused on developing fundamental automation sales skills and sourcing initial opportunities.
Xpert: For partners who have expanded their technical capabilities and are actively developing solutions around Itential’s platform.
Xcelerator: The highest tier, designed for partners driving multiple customer engagements per month and demonstrating deep technical expertise in automation.

Each tier unlocks greater benefits, from skills certification and lead-sharing opportunities to co-marketing funds and resell authorization — giving partners the tools to accelerate automation adoption and maximize revenue potential. By investing in partner education and enablement, Itential ensures its ecosystem of partners is equipped to deliver high-value automation and orchestration solutions to enterprises worldwide.

Accelerating Global Partner Success in Network Automation

Through the AUTOMATEx Partner Program, Itential is committed to supporting partners throughout the entire customer lifecycle — from land and adopt to expand and renew. Key program benefits include:

Competitive margins and targeted incentives to drive partner profitability.
Sales and technical enablement to help partners independently sell and deploy Itential solutions.
Joint go-to-market initiatives that align with industry verticals and enterprise automation strategies.
Marketing and lead-generation programs to help partners build pipeline and expand their automation practices.

The AUTOMATEx Partner Program provides us with the resources and expertise to differentiate our portfolio and bring unique automation solutions to our clients. With Itential’s market-leading platform, technical training, and go-to-market support, we can expand our offerings, drive competitive advantage, and help clients accelerate their automation initiatives with confidence.

David K. Olzak, Chief Revenue Officer at HighPoint

Expanding our partnership with Itential through the AUTOMATEx program is a game-changer for Fierce Software. This program equips us with the tools and expertise to help public sector agencies accelerate network modernization, streamline operations, and meet evolving security and compliance requirements. With Itential’s innovative automation and orchestration solutions, we’re enabling our customers to stay ahead in an increasingly complex digital landscape.

Eric Updegrove, General Manager at Fierce Software

For more information about the AUTOMATEx Partner Program, click here.

About Itential

The rapid, agile, and scalable power of Itential enables the world’s largest companies to use its automation and orchestration capabilities to deliver services faster, simplify network and infrastructure changes, and maintain security with standardized configuration and compliance across hybrid cloud networks. To make automation work as intended, orchestration capabilities and flexible integration are key. Itential provides its customers with the tools to simplify and accelerate their journey from manual IT management to fully orchestrated processes, delivering network services for self-service consumption by IT and application teams. By operationalizing infrastructure automation at scale, along with providing the freedom to integrate with different services, tools, and vendors in their ecosystem, Itential is transforming how organizations manage today’s distributed infrastructure. www.itential.com

Media Contact:

Kristen H. Rachels Chief Marketing Officer at Itential kristen.rachels@itential.com

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